One Gas Digital Marketing Manager in Tulsa, Oklahoma
Leads the development of multi-channel digital marketing and communications strategies and plans to support ONE Gas and its distribution companies. This includes web pages and other digital media, social media, email marketing, search engine optimization and special projects to support the company’s image, identity and brand.
Partners with internal business units to assist in building and executing digital marketing campaigns and communications.
Manages and executes comprehensive digital strategies, based on the digital roadmap, to meet the objectives of the company.
Owns the day-to-day social media planning and monitoring across several channels such as LinkedIn, Facebook, Twitter and any other digital channels that are adopted.
Leads and mentors a team to ensure team delivers quality work to clients on time and on budget.
Manages the planning, design and production of digital communications through a team to support the organization’s internal and/or external communication programs, including, but not limited to business development, safety, recruitment and customer communications.
Collaborates on the evaluation of internal and external communication projects and provide recommendations for use of video and other digital media to achieve strategic goals. Makes recommendations for improvements, innovations, development of additional digital communication channels and content.
Serves as the internal champion and external brand voice for our communications channels on social media.
Provides leadership and internal education around the rapidly changing digital landscape, including platforms, technology and innovation.
Maintains the company’s digital properties, including websites, social media, email marketing and search engine optimization. Works cross-functionally and through their direct reports to ensure content is appropriate and meets all brand standards. Looks for new ways to present content to digital audiences.
Interprets and oversees analytics to determine success of programs and desired outcomes.
Regular and reliable attendance is required in performance of job.
Bachelor’s degree in Mass Communications, Digital Marketing/Public Relations, or a related field, or an equivalent combination of education and the following job-related experience:
Thorough knowledge and/or expertise related to:
a. Audio recording and editing
b. Video recording and editing
c. Web design
d. Communicating through use of digital mediums
e. Writing online content
f. Digital marketing and positioning
Experience with a variety of the digital marketing concepts, practices and procedures. Relies on extensive experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected.
a. Conveying narratives into pictures in a concise way
b. Creating "short form”" communications in order to say a lot in very little space.
Experience defining, establishing and communicating channel governance—what we publish, why, when, how and which channels are most appropriate.
Demonstrated ability of combining content creation and storytelling with a strong understanding of how to engage audiences digitally.
Ability to be conversant in the data and analytics that are unique to each social platform, and capable of leveraging that knowledge to shape and inform communications efforts to be effective in delivering measurable results.
Experience with website content management systems, basic HTML and Google analytics.
Experience identifying, researching and analyzing trends to assure communications meet current technical and creative standards.
Experience crafting and maintaining an editorial calendar and working cross functionally to evolve it.
Experience executing a social media strategy that safeguards brand values and is accurate.
Experience making strategic recommendations to drive community engagement and audience growth and lead creative ideation around effective formats that engage the community.
Demonstrated ability to serve as the primary liaison with information technology and customer service to ensure corporate outcomes are identified, measured and achieved.
Experience interacting, critiquing, guiding, and communicating effectively.
Demonstrated ability to read and write fluently in English.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Job ID: 2033
Position Type: Full-Time Regular
Relocation Provided: Yes
Location: Tulsa, OK
Internal / External: Internal and External
Experience Required: Not Indicated